Websites & Apps launched
Royal & Repeated client
In-house & independent
Working Globally, Proudly BD
Good engineering and design demands thoughtful tradeoffs. We pride ourselves in being able to articulate the pros and cons of tough decisions, and make smart recommendations in the best interests of our clients. We know that the Perfect is often the enemy of the Good. There are always several viable options when building software, and someone who tells you otherwise is simply selling you the solution that they want to build (or the only one they know).
While we would be building software even if it weren’t our job, it is our job, and we take it very seriously. We have a duty to build the best software we can for our clients and their users. At the same time, professional integrity requires that we acknowledge that the software we write can always be better. We’re not afraid to face software defects and challenges head-on and buckle down to solve the tough problems.
We’re glad that software engineering and design isn’t merely about pretty pictures and algorithms on a whiteboard. The products we build run real businesses and serve real users. We like it that way, because, while we can be pretty geeky, we actually like people, so we want to build useful software that makes them happy. Just as we write code for developers to read, we build software for users to experience, because, in the end, it’s not about computers—it’s about people.
Even though great code and elegant design have a certain beauty, we know the difference between art and engineering. Good engineering and design has to be repeatable, and that means following a defined and disciplined process. Building software is hard, because it’s at the interface between human designers, engineers and sophisticated technology, and we’re continually working to make that process better. While process is an important enabler of our goals, it’s never the goal in itself.
Founder & CEO
“The team we have at FOX Soft is the absolute best I have ever worked with, and I’ve worked with exceptional teams in my career. I learned what it takes to build serious software as a systems engineer helping lead two venture-backed startups to successful exits prior to founding FOX Soft. I’m driven to provide our clients with a level of execution they never thought possible, while providing an environment for FOX's to continuously raise the bar.”
Co Founder & CTO
“FOX Soft is the realization of my own aspirations to build world-class software using best practices. Externally, we make bold claims, but internally, we back them up by quietly and confidently delivering above and beyond our clients’ expectations. As CTO, I set the standard for engineering rigor by demanding constant improvement and curating the environment and tools for engineers to do their best work.”